0471 · Cambridge IGCSE
0471/23
Paper 2
Travel and Tourism · June 2024 · Variant 3
Relative difficulty
Analysis source: Cambridge Assessment International Education
3.0 / 5
160
210 min
Sustainable destination management and the strategic implementation of the marketing mix (product, price, place, promotion)
Cohort performance
Session statistics from official examination reports
Total marks
160
Duration
210 min
Session difficulty
3.0 / 5
Key examiner messages
Top priorities from the principal examiner before you revise
The May/June 2024 series sits at a comfortable 3 out of 5 stars in terms of absolute difficulty.
While the core theories of sustainable tourism, the marketing mix, and destination development are highly accessible, the exam demanded deep application.
Students who relied on rote learning struggled on the analytical and evaluative questions, where marks were tied directly to specific scenarios like the isolated island of Tuvalu or the ecological policies of the Balearics.
Question difficulty map
How candidates performed on each question in this series
No data available in official reports
Assessment objectives
Skill and AO weighting from official examiner commentary
Skill weighting
Shows the skill mix this paper tested most heavily.
Retrieval &
Weight: 7100%Theoretical Knowledge
Weight: 686%Impact
Weight: 457%Analysis & Evaluation
Weight: 343%Evaluative Judgment
Weight: 229%
Method marks watchlist
Where working, steps, or method marks were commonly lost
No data available in official reports
Recurring mistakes across years
Themes examiners flag in multiple recent sessions for this subject
No data available in official reports
Question choice intelligence
Mean scores and popularity for optional questions (HKDSE electives)
No data available in official reports
Level exemplars
What candidate scripts at each grade level looked like
No data available in official reports
Grade & admission context
How marks relate to grade thresholds and entry standards
Report type
Cambridge Principal Examiner Report — component performance and international standards
Level A*
Approx. 66% of maximum mark
Level A
Approx. 56% of maximum mark
Level B
Approx. 46% of maximum mark
Level C
Approx. 36% of maximum mark
Level D
Approx. 29% of maximum mark
Level E
Approx. 23% of maximum mark
Deep insights
What top candidates did
Techniques and approaches examiners rewarded in this series
No data available in official reports
Command word playbook
How to match each command word to the expected response style
Apply knowledge to an unfamiliar context; concise, practical points score best.
Give reasons and link mechanism to outcome; each point needs a because/so chain.
State features in sequence or list observable properties — do not explain causes unless asked.
Weigh arguments for and against with evidence; end with a supported judgement.
Match the expected response style for “Assess” questions.
Break into parts and explain how each contributes to the whole question focus.
Time traps
Sections where candidates spent disproportionate time relative to marks
Min per mark: 2
Min per mark: 1.2
Min per mark: 1.2
Min per mark: 1.1
Syllabus traceability
Topics linked to questions and mark weighting in this session
Managing destinations sustainably
21 marks this session
Importance of marketing to travel and tourism organisations
21 marks this session
Marketing mix
20 marks this session
MCQ trap analytics
Commonly chosen wrong options from examiner commentary
No data available in official reports
Topic heatmap across years
Mark concentration by topic and exam year for this subject
Mark intensity
Marketing mix
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
Managing destinations sustainably
Features of destinations and their appeal to different types of tourists
Economic, environmental and sociocultural impacts of travel and tourism
Factors affecting marketing
Factors affecting tourism development and management
Paper comparison
Marks and duration breakdown across papers in this session
Paper 13 (Key Terms and Concepts):
Paper 23 (Managing and Marketing Destinations):
Marks you can still earn
Where valid approaches outside the mark scheme may still gain credit
No data available in official reports
Practise what examiners flagged
Target weak topics from this report inside the Revui app
Managing destinations sustainably
21 marks this session
Practise in RevuiImportance of marketing to travel and tourism organisations
21 marks this session
Practise in RevuiMarketing mix
20 marks this session
Practise in RevuiSelf-diagnostic checklist
Key actions before you sit this paper — copy and tick off as you revise
- 1Message
The May/June 2024 series sits at a comfortable 3 out of 5 stars in terms of absolute difficulty.
- 2Message
While the core theories of sustainable tourism, the marketing mix, and destination development are highly accessible, the exam demanded deep application.
- 3Message
Students who relied on rote learning struggled on the analytical and evaluative questions, where marks were tied directly to specific scenarios like the isolated island of Tuvalu or the ecological policies of the Balearics.
Teacher briefing pack
One-page session summary for tutors and classroom review
June 2024 2024
Travel and Tourism
The May/June 2024 series sits at a comfortable 3 out of 5 stars in terms of absolute difficulty. While the core theories of sustainable tourism, the marketing mix, and destination development are highly accessible, the exam demanded deep application. Students who relied on rote l
The May/June 2024 series sits at a comfortable 3 out of 5 stars in terms of absolute difficulty.
While the core theories of sustainable tourism, the marketing mix, and destination development are highly accessible, the exam demanded deep application.
Students who relied on rote learning struggled on the analytical and evaluative questions, where marks were tied directly to specific scenarios like the isolated island of Tuvalu or the ecological policies of the Balearics.
- Total marks
- 160
- Duration
- 210 min
- Session difficulty
- 3.0 / 5
Session analysis
The May/June 2024 series sits at a comfortable 3 out of 5 stars in terms of absolute difficulty. While the core theories of sustainable tourism, the marketing mix, and destination development are highly accessible, the exam demanded deep application. Students who relied on rote learning struggled on the analytical and evaluative questions, where marks were tied directly to specific scenarios like the isolated island of Tuvalu or the ecological policies of the Balearics.
Updated Jun 13, 2026
Paper breakdown
Paper 13 (Key Terms and Concepts):
Paper 23 (Managing and Marketing Destinations):
Top chapters
Exam structure insights
Marks by chapter
See where the marks were concentrated so revision time goes to the highest-value topics.
Mark accessibility
Estimate which marks were basic, mid-level, or high-difficulty.
51% within easy or medium reach
Command word frequency
Spot common command words so answers match the expected response style.
Question type mix
Compare the mark share of each paper section and question type.
Level-of-Response Essays
78·8·49%
Structural Explanations
48·13·30%
Direct Retrieval / State
34·14·21%
Study ROI
Bigger bubbles recur more often; higher bubbles carry more marks, helping you rank revision priorities.
Difficulty trend
Compare difficulty across recent years.
Time vs marks
Compare marks with suggested time allocation to plan exam pacing.
Paper 1 Question 1
0.50 m/minPaper 1 Question 2
0.91 m/minPaper 1 Question 3
0.87 m/minPaper 1 Question 4
0.87 m/minTotal marks
65
Total time
78 min
Avg pace
0.83
Next-year prediction
Topics worth watching next year, with the reason shown directly below each bar.
Market segmentation and targeting (Geographic, Demographic, Psychographic)
90%90%
Socio-cultural impacts (e.g., host population preservation vs. demonstration effect)
85%85%
Different types of transport and their appeal
80%80%
Difficulty Verdict: Accessible Concepts, Demanding Contexts
The May/June 2024 series sits at a comfortable 3 out of 5 stars in terms of absolute difficulty. While the core theories of sustainable tourism, the marketing mix, and destination development are highly accessible, the exam demanded deep application. Students who relied on rote learning struggled on the analytical and evaluative questions, where marks were tied directly to specific scenarios like the isolated island of Tuvalu or the ecological policies of the Balearics.
Examiner notes & key calculations
- The 'Mirror Argument' Trap: Many candidates attempted to earn easy marks by stating a point and then repeating its exact opposite (e.g., stating that 'more tourists create jobs' followed by 'fewer tourists lead to unemployment'). Examiners only credit one side of this argument.
- Lack of Contextualization: In Paper 2, questions on marketing or public relations often received generic, textbook answers. For instance, when asked about marketing to elderly cruise passengers, candidates failed to mention wheelchair accessibility, longer off-season durations, or onboard lectures, losing vital application marks.
- Failing to Develop 'Explain' Prompts: A standard 4-mark explain question requires two distinct points, each developed with a logical connection (e.g., Identifying a reason, then explaining how or why it affects tourism).
Exam tips
Paper format
- Duration
- 2h
- Total marks
- 80
Analysis is paraphrased for study purposes. Always verify against the official examiner report and mark scheme.