BUSINESS-MANAGEMENT · IB Diploma Programme
BUSINESS-MANAGEMENT/22
Paper 2
Business Management · 2023 · Variant 2
Relative difficulty
Analysis source: International Baccalaureate Organization
Analysis aligned to the official syllabus and assessment design.
3.5 / 5
90
180 min
Multinational companies (MNCs)
Cohort performance
Session statistics from official examination reports
Total marks
90
Duration
180 min
Session difficulty
3.5 / 5
Key examiner messages
Top priorities from the principal examiner before you revise
A significant portion of marks resided in Section A of both papers.
In Paper 2, candidates who could construct a fully balanced, correctly formatted balance sheet for Lusanka Company secured an easy 5 marks.
On the flip side, many candidates lost marks in Section B of both papers by failing to define terms with appropriate operational characteristics.
For example, defining e-commerce as simply "selling on the internet" failed to gain full credit without detailing its features, such as global reach or 24/7 availability.
Compare difficulty across recent years. Compare topic weight by year to spot recurring and returning areas.
Question difficulty map
How candidates performed on each question in this series
No data available in official reports
Assessment objectives
Skill and AO weighting from official examiner commentary
Skill weighting
Shows the skill mix this paper tested most heavily.
Quantitative
Weight: 5100%Critical Evaluation
Weight: 480%Analysis
Weight: 360%Application
Weight: 240%Evaluation
Weight: 120%
Method marks watchlist
Where working, steps, or method marks were commonly lost
No data available in official reports
Recurring mistakes across years
Themes examiners flag in multiple recent sessions for this subject
No data available in official reports
Question choice intelligence
Mean scores and popularity for optional questions (HKDSE electives)
No data available in official reports
Level exemplars
What candidate scripts at each grade level looked like
No data available in official reports
Grade & admission context
How marks relate to grade thresholds and entry standards
Report type
IB subject report — grade distributions, IA weighting, and HL/SL distinctions
Level 7
Excellent — top band for competitive university offers
Level 6
Very good — strong HL performance
Level 5
Good — solid pass at higher level
Level 4
Satisfactory — minimum for many university credits
Level 3
Mediocre
Level 2
Poor
Level 1
Very poor
Deep insights
What top candidates did
Techniques and approaches examiners rewarded in this series
No data available in official reports
Command word playbook
How to match each command word to the expected response style
Match the expected response style for “Outline” questions.
Give reasons and link mechanism to outcome; each point needs a because/so chain.
Match the expected response style for “State” questions.
Show formula, substitution, and unit; method marks need visible working.
Match the expected response style for “Construct” questions.
Present multiple perspectives with evidence; balance breadth and depth.
Match the expected response style for “Examine” questions.
Time traps
Sections where candidates spent disproportionate time relative to marks
Min per mark: 2
Min per mark: 2
Min per mark: 2
Min per mark: 1.8
Syllabus traceability
Topics linked to questions and mark weighting in this session
Multinational companies (MNCs)
20 marks this session
The seven Ps of the marketing mix
10 marks this session
Final accounts
8 marks this session
MCQ trap analytics
Commonly chosen wrong options from examiner commentary
No data available in official reports
Topic heatmap across years
Mark concentration by topic and exam year for this subject
Mark intensity
Growth and evolution
The seven Ps of the marketing mix
Marketing planning
Location
Motivation and demotivation
Leadership and management
Break-even analysis
Final accounts
Paper comparison
Marks and duration breakdown across papers in this session
Paper 1 (Standard Level):
Paper 2 (Standard Level):
Marks you can still earn
Where valid approaches outside the mark scheme may still gain credit
No data available in official reports
Practise what examiners flagged
Target weak topics from this report inside the Revui app
Multinational companies (MNCs)
20 marks this session
Practise in RevuiThe seven Ps of the marketing mix
10 marks this session
Practise in RevuiFinal accounts
8 marks this session
Practise in RevuiSelf-diagnostic checklist
Key actions before you sit this paper — copy and tick off as you revise
- 1Message
A significant portion of marks resided in Section A of both papers.
- 2Message
In Paper 2, candidates who could construct a fully balanced, correctly formatted balance sheet for Lusanka Company secured an easy 5 marks.
- 3Message
On the flip side, many candidates lost marks in Section B of both papers by failing to define terms with appropriate operational characteristics.
- 4Message
For example, defining e-commerce as simply "selling on the internet" failed to gain full credit without detailing its features, such as global reach or 24/7 availability.
- 5Message
Compare difficulty across recent years. Compare topic weight by year to spot recurring and returning areas.
Teacher briefing pack
One-page session summary for tutors and classroom review
2023 2023
Business Management
A significant portion of marks resided in Section A of both papers. In Paper 2, candidates who could construct a fully balanced, correctly formatted balance sheet for Lusanka Company secured an easy 5 marks. On the flip side, many candidates lost marks in Section B of both papers
A significant portion of marks resided in Section A of both papers.
In Paper 2, candidates who could construct a fully balanced, correctly formatted balance sheet for Lusanka Company secured an easy 5 marks.
On the flip side, many candidates lost marks in Section B of both papers by failing to define terms with appropriate operational characteristics.
- Total marks
- 90
- Duration
- 180 min
- Session difficulty
- 3.5 / 5
Session analysis
A significant portion of marks resided in Section A of both papers. In Paper 2, candidates who could construct a fully balanced, correctly formatted balance sheet for Lusanka Company secured an easy 5 marks. On the flip side, many candidates lost marks in Section B of both papers by failing to define terms with appropriate operational characteristics. For example, defining e-commerce as simply "selling on the internet" failed to gain full credit without detailing its features, such as global reach or 24/7 availability.
Updated Jun 14, 2026
Paper breakdown
Paper 1 (Standard Level):
Paper 2 (Standard Level):
Top chapters
Exam structure insights
Marks by chapter
See where the marks were concentrated so revision time goes to the highest-value topics.
Mark accessibility
Estimate which marks were basic, mid-level, or high-difficulty.
80% within easy or medium reach
Command word frequency
Spot common command words so answers match the expected response style.
Question type mix
Compare the mark share of each paper section and question type.
AO2 Explain / Outline
40·12·40%
AO3 Discuss / Essay
30·2·30%
AO2 Calculate / Construct
20·7·20%
AO1 State / Define
10·5·10%
Study ROI
Bigger bubbles recur more often; higher bubbles carry more marks, helping you rank revision priorities.
Difficulty trend
Compare difficulty across recent years.
Time vs marks
Compare marks with suggested time allocation to plan exam pacing.
Paper 1 Section A
0.57 m/minPaper 1 Section B
0.50 m/minPaper 2 Section A
0.50 m/minPaper 2 Section C
0.50 m/minTotal marks
70
Total time
135 min
Avg pace
0.52
Cumulative marks ladder
The line is your running mark total question by question; dashed lines are the estimated grade cut-offs. See which question the line crosses your target grade at, so you know how far you must answer cleanly and which questions decide a band.
Next-year prediction
Topics worth watching next year, with the reason shown directly below each bar.
Budgets (HL only)
5%5%
Cash flow
4%4%
Examiner notes & key calculations
- Unit Omissions: In quantitative questions, candidates frequently left out currency symbols or unit indicators (e.g., writing "50" instead of "50 rugs" or "35" instead of "35%").
- One-Sided Discussions: On 10-mark discuss questions, a lack of balanced evaluation restricted scores to a maximum of 5 or 6 marks.
- Weak Conceptual Application: In Section C, many students referenced the case study or fictitious firms, resulting in severe marking penalties under Criterion B.
Exam tips
Paper format
- Duration
- 1h 45min
- Total marks
- 50
Analysis is paraphrased for study purposes. Always verify against the official examiner report and mark scheme.