9625 · Oxford AQA International AS Level
9625/11
Paper 1
Business · 2024 · Variant 1
Relative difficulty
Analysis source: Oxford AQA
Analysis aligned to the official syllabus and assessment design.
3.2 / 5
160
180 min
Operations and Competitiveness
Cohort performance
Session statistics from official examination reports
Total marks
160
Duration
180 min
Session difficulty
3.2 / 5
Key examiner messages
Top priorities from the principal examiner before you revise
A comprehensive analysis of the Oxford AQA International AS Business January 2024 (Unit 1 and Unit 2) papers, highlighting the critical role of contextual application in the 9-mark and 12-mark questions, and detailing common examiner pitfalls in quantitative calculations.
Question difficulty map
How candidates performed on each question in this series
No data available in official reports
Assessment objectives
Skill and AO weighting from official examiner commentary
Skill weighting
Shows the skill mix this paper tested most heavily.
Analytical reasoning
Weight: 5100%Quantitative/
Weight: 480%Contextual Application
Weight: 360%Evaluative Judgement
Weight: 240%Conceptual Knowledge
Weight: 120%
Method marks watchlist
Where working, steps, or method marks were commonly lost
No data available in official reports
Recurring mistakes across years
Themes examiners flag in multiple recent sessions for this subject
No data available in official reports
Question choice intelligence
Mean scores and popularity for optional questions (HKDSE electives)
No data available in official reports
Level exemplars
What candidate scripts at each grade level looked like
No data available in official reports
Grade & admission context
How marks relate to grade thresholds and entry standards
Report type
Examiner report — national grade boundaries and question-level commentary
Level A
Approx. 80% of maximum mark
Level B
Approx. 70% of maximum mark
Level C
Approx. 60% of maximum mark
Level D
Approx. 50% of maximum mark
Level E
Approx. 40% of maximum mark
Deep insights
What top candidates did
Techniques and approaches examiners rewarded in this series
No data available in official reports
Command word playbook
How to match each command word to the expected response style
Break into parts and explain how each contributes to the whole question focus.
Give reasons and link mechanism to outcome; each point needs a because/so chain.
Show formula, substitution, and unit; method marks need visible working.
Time traps
Sections where candidates spent disproportionate time relative to marks
Min per mark: 1.7
Min per mark: 1.2
Min per mark: 1.1
Min per mark: 1.1
Syllabus traceability
Topics linked to questions and mark weighting in this session
The marketing mix
24 marks this session
Operations and competitiveness
24 marks this session
Organisational design and managing human resources
21 marks this session
Marketing data
20 marks this session
MCQ trap analytics
Commonly chosen wrong options from examiner commentary
No data available in official reports
Topic heatmap across years
Mark concentration by topic and exam year for this subject
Mark intensity
The marketing mix
Organisational design and managing human resources
Operations and competitiveness
Marketing data
The external environment
Sources of finance
Types of business ownership
Marketing objectives and plans
Paper comparison
Marks and duration breakdown across papers in this session
Unit 1: Business and Markets: Unit 2: Managing Operations, Human Resources and Finance:
Marks you can still earn
Where valid approaches outside the mark scheme may still gain credit
No data available in official reports
Practise what examiners flagged
Target weak topics from this report inside the Revui app
The marketing mix
24 marks this session
Practise in RevuiOperations and competitiveness
24 marks this session
Practise in RevuiOrganisational design and managing human resources
21 marks this session
Practise in RevuiMarketing data
20 marks this session
Practise in RevuiSelf-diagnostic checklist
Key actions before you sit this paper — copy and tick off as you revise
- 1Message
A comprehensive analysis of the Oxford AQA International AS Business January 2024 (Unit 1 and Unit 2) papers, highlighting the critical role of contextual application in the 9-mark and 12-mark questions, and detailing common examiner pitfalls in quantitative calculations.
Teacher briefing pack
One-page session summary for tutors and classroom review
2024 2024
Business
A comprehensive analysis of the Oxford AQA International AS Business January 2024 (Unit 1 and Unit 2) papers, highlighting the critical role of contextual application in the 9-mark and 12-mark questions, and detailing common examiner pitfalls in quantitative calculations.
A comprehensive analysis of the Oxford AQA International AS Business January 2024 (Unit 1 and Unit 2) papers, highlighting the critical role of contextual application in the 9-mark and 12-mark questions, and detailing common examiner pitfalls in quantitative calculations.
- Total marks
- 160
- Duration
- 180 min
- Session difficulty
- 3.2 / 5
Session analysis
A comprehensive analysis of the Oxford AQA International AS Business January 2024 (Unit 1 and Unit 2) papers, highlighting the critical role of contextual application in the 9-mark and 12-mark questions, and detailing common examiner pitfalls in quantitative calculations.
Updated Jun 12, 2026
Paper breakdown
Unit 1: Business and Markets: Unit 2: Managing Operations, Human Resources and Finance:
Top chapters
Exam structure insights
Marks by chapter
See where the marks were concentrated so revision time goes to the highest-value topics.
Mark accessibility
Estimate which marks were basic, mid-level, or high-difficulty.
73% within easy or medium reach
Command word frequency
Spot common command words so answers match the expected response style.
Question type mix
Compare the mark share of each paper section and question type.
Evaluative Essay
72·6·45%
Contextual Analysis
54·6·34%
Short Answer / Calculation
28·10·18%
Multiple Choice
6·6·4%
Study ROI
Bigger bubbles recur more often; higher bubbles carry more marks, helping you rank revision priorities.
Difficulty trend
Compare difficulty across recent years.
Time vs marks
Compare marks with suggested time allocation to plan exam pacing.
Unit 1 Section A
0.59 m/minUnit 1 Section B
0.90 m/minUnit 2 Section A
0.85 m/minUnit 2 Section B
0.90 m/minTotal marks
81
Total time
97 min
Avg pace
0.84
Next-year prediction
Topics worth watching next year, with the reason shown directly below each bar.
Breakeven analysis
85%85%
Motivation and engagement
80%80%
Segmentation, targeting and positioning
75%75%
Analysis is paraphrased for study purposes. Always verify against the official examiner report and mark scheme.