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9625 · Oxford AQA International AS Level

9625/21

Paper 2

Business · Winter 2025 · Variant 1

Relative difficulty

Standard · 3.2/5

Analysis source: Oxford AQA

Analysis aligned to the official syllabus and assessment design.

Relative difficulty

3.2 / 5

Total marks

160

Duration

180 min

Most tested topic

Workforce Organisation, Marketing Objectives, and Types of Ownership

Cohort performance

Session statistics from official examination reports

Total marks

160

Duration

180 min

Session difficulty

3.2 / 5

Key examiner messages

Top priorities from the principal examiner before you revise

1

The January 2025 Oxford AQA International AS Business (9625) papers across Unit 1 and Unit 2 represent a robust test of student ability, blending tight theoretical application with critical qualitative evaluation.

2

Rated as a solid Level 3 (Medium) difficulty, the exams reward candidates who move beyond rote-learned definitions to build extended chains of analytical reasoning contextually tied to specific business scenarios.

Question difficulty map

How candidates performed on each question in this series

No data available in official reports

Assessment objectives

Skill and AO weighting from official examiner commentary

Analytical reasoning5
Quantitative Evaluation4
Strategic decisio3
Contextual Application2
Conceptual Knowledge1

Skill weighting

Shows the skill mix this paper tested most heavily.

Analytical reasoningAnalyticalreasoningQuantitative EvaluationQuantitativeEvaluationStrategic decisioStrategicdecisioContextual ApplicationContextualApplicationConceptual KnowledgeConceptualKnowledge
SkillWeightShare
  • Analytical reasoning

    Weight: 5100%
  • Quantitative Evaluation

    Weight: 480%
  • Strategic decisio

    Weight: 360%
  • Contextual Application

    Weight: 240%
  • Conceptual Knowledge

    Weight: 120%

Method marks watchlist

Where working, steps, or method marks were commonly lost

No data available in official reports

Recurring mistakes across years

Themes examiners flag in multiple recent sessions for this subject

No data available in official reports

Question choice intelligence

Mean scores and popularity for optional questions (HKDSE electives)

No data available in official reports

Level exemplars

What candidate scripts at each grade level looked like

No data available in official reports

Grade & admission context

How marks relate to grade thresholds and entry standards

Report type

Examiner report — national grade boundaries and question-level commentary

Level A

Approx. 80% of maximum mark

Level B

Approx. 70% of maximum mark

Level C

Approx. 60% of maximum mark

Level D

Approx. 50% of maximum mark

Level E

Approx. 40% of maximum mark

Deep insights

What top candidates did

Techniques and approaches examiners rewarded in this series

No data available in official reports

Command word playbook

How to match each command word to the expected response style

AnalyseFrequency: 6

Break into parts and explain how each contributes to the whole question focus.

AssessFrequency: 6

Match the expected response style for “Assess” questions.

ExplainFrequency: 7

Give reasons and link mechanism to outcome; each point needs a because/so chain.

CalculateFrequency: 2

Show formula, substitution, and unit; method marks need visible working.

ChooseFrequency: 1

Match the expected response style for “Choose” questions.

Time traps

Sections where candidates spent disproportionate time relative to marks

Section A (Unit 1)17m / 10 marks

Min per mark: 1.7

Section C (Unit 1)42m / 36 marks

Min per mark: 1.2

Section C (Unit 2)42m / 36 marks

Min per mark: 1.2

Section B (Unit 1)30m / 27 marks

Min per mark: 1.1

Section A (Unit 2)18m / 17 marks

Min per mark: 1.1

Section B (Unit 2)30m / 27 marks

Min per mark: 1.1

Syllabus traceability

Topics linked to questions and mark weighting in this session

Organisational design and managing human resources

15 marks this session

Types of business ownership

15 marks this session

Marketing objectives and plans

15 marks this session

Marketing data

12 marks this session

Operations management

12 marks this session

MCQ trap analytics

Commonly chosen wrong options from examiner commentary

No data available in official reports

Topic heatmap across years

Mark concentration by topic and exam year for this subject

Mark intensity

LowHigh
Topic
2023
2024
2025
Σ

The marketing mix

21
24
24
69

Organisational design and managing human resources

18
21
15
54

Operations and competitiveness

24
27
51

Marketing data

18
20
12
50

The external environment

33
33

Sources of finance

21
21

Types of business ownership

15
15

Marketing objectives and plans

15
15

Paper comparison

Marks and duration breakdown across papers in this session

Unit 1: Business and Markets (BU01): Unit 2: Managing Operations, Human Resources and Finance (BU02):

80 marks90 min

Marks you can still earn

Where valid approaches outside the mark scheme may still gain credit

No data available in official reports

Practise what examiners flagged

Target weak topics from this report inside the Revui app

Self-diagnostic checklist

Key actions before you sit this paper — copy and tick off as you revise

  • 1Message

    The January 2025 Oxford AQA International AS Business (9625) papers across Unit 1 and Unit 2 represent a robust test of student ability, blending tight theoretical application with critical qualitative evaluation.

  • 2Message

    Rated as a solid Level 3 (Medium) difficulty, the exams reward candidates who move beyond rote-learned definitions to build extended chains of analytical reasoning contextually tied to specific business scenarios.

Teacher briefing pack

One-page session summary for tutors and classroom review

Winter 2025 2025

Business

The January 2025 Oxford AQA International AS Business (9625) papers across Unit 1 and Unit 2 represent a robust test of student ability, blending tight theoretical application with critical qualitative evaluation. Rated as a solid Level 3 (Medium) difficulty, the exams reward can

  • The January 2025 Oxford AQA International AS Business (9625) papers across Unit 1 and Unit 2 represent a robust test of student ability, blending tight theoretical application with critical qualitative evaluation.

  • Rated as a solid Level 3 (Medium) difficulty, the exams reward candidates who move beyond rote-learned definitions to build extended chains of analytical reasoning contextually tied to specific business scenarios.

Total marks
160
Duration
180 min
Session difficulty
3.2 / 5

Session analysis

The January 2025 Oxford AQA International AS Business (9625) papers across Unit 1 and Unit 2 represent a robust test of student ability, blending tight theoretical application with critical qualitative evaluation. Rated as a solid Level 3 (Medium) difficulty, the exams reward candidates who move beyond rote-learned definitions to build extended chains of analytical reasoning contextually tied to specific business scenarios.

Updated Jun 12, 2026

Paper breakdown

Unit 1: Business and Markets (BU01): Unit 2: Managing Operations, Human Resources and Finance (BU02):

80 marks90 min

Top chapters

Organisational design and managing human resources15 marks
Types of business ownership15 marks
Marketing objectives and plans15 marks
Marketing data12 marks
Operations management12 marks

Exam structure insights

Marks by chapter

See where the marks were concentrated so revision time goes to the highest-value topics.

Segmentation, targeting and pos10 marks
Mission, objectives and strategy1 marks
The external environment1 marks
The nature and purpose of busin12 marks
Marketing objectives and plans15 marks
Types of business ownership15 marks
The marketing mix9 marks
Marketing data12 marks

Mark accessibility

Estimate which marks were basic, mid-level, or high-difficulty.

70% within easy or medium reach

34
78
48
Easy: 34 marksMedium: 78 marksHard: 48 marks

Command word frequency

Spot common command words so answers match the expected response style.

Analyse6 times
Assess6 times
Explain7 times
Calculate2 times
Choose1 times

Question type mix

Compare the mark share of each paper section and question type.

160Marks
  • Evaluative essay

    72·6·45%

  • Analytical essay

    54·6·34%

  • Short explanatory

    21·7·13%

  • Short calculations

    7·3·4%

  • Multiple-choice

    6·6·4%

Study ROI

Bigger bubbles recur more often; higher bubbles carry more marks, helping you rank revision priorities.

DifficultyRecurrence %The marketing mixMarketing objectiv…Breakeven analysisTypes of business …Organisational des…

Difficulty trend

Compare difficulty across recent years.

3.520213.220223.220233.520243.22025

Time vs marks

Compare marks with suggested time allocation to plan exam pacing.

MarksMinutesMarks / min

Section A (Unit 1)

0.59 m/min
10
17

Section B (Unit 1)

0.90 m/min
27
30

Section C (Unit 1)

0.86 m/min
36
42

Section A (Unit 2)

0.94 m/min
17
18

Section B (Unit 2)

0.90 m/min
27
30

Section C (Unit 2)

0.86 m/min
36
42

Total marks

153

Total time

179 min

Avg pace

0.85

Next-year prediction

Topics worth watching next year, with the reason shown directly below each bar.

Analysing strategic options: investment appraisal

85%

85%

Analysing the industry environment

80%

80%

Financial data / cash flow

75%

75%

January 2025 Examiner Insight & Performance Analysis

The January 2025 Oxford AQA International AS Business (9625) papers across Unit 1 and Unit 2 represent a robust test of student ability, blending tight theoretical application with critical qualitative evaluation. Rated as a solid Level 3 (Medium) difficulty, the exams reward candidates who move beyond rote-learned definitions to build extended chains of analytical reasoning contextually tied to specific business scenarios.

Analysis is paraphrased for study purposes. Always verify against the official examiner report and mark scheme.

9625/21 — Oxford AQA International AS Level Business (Winter 2025) | Revui